In the sweltering Mid-Atlantic summer heat of 1995, Kevin Plank helped lead his teammates through grueling two-a-day workouts as special teams captain for the University of Maryland football program. Tired of changing his sweat-soaked cotton T-shirts over and over again throughout the day, he was inspired to create a better kind of T-shirt—one that could wick sweat and keep athletes cool, dry and light.
Upon graduating from Maryland in 1996 with a bachelor’s degree in business administration, Plank started to turn his idea into a reality and, as a result, began redefining the way athletes dress. That year, he went on a mission to find the perfect fabric—performance synthetics—and combined it with an athlete’s perfect fit—compression. What started out as one tight shirt ultimately led to the launch of Under Armour (NYSE: UA), the high performance answer to the sweat drenched cotton dilemma.
After 19 years of outfitting athletes with the world’s most innovative performance apparel, footwear and equipment, Plank now oversees a global company of over 9,000 employees with total revenues of over $3 billion. Under Armour athletic performance products are sold globally and are worn by athletes at all levels on playing fields all over the world. True to his vision, Plank and Under Armour are committed to empowering athletes everywhere—and they are just getting started.
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