First Watch

Partner since 2022

To fund life-saving research and give every kid the chance to help another battling cancer, First Watch is donating 25 cents from the sale of every kids meal at its more than 440 locations nationwide to the V Foundation’s Dick Vitale Fund for Pediatric Cancer. 100% of these donations go toward pediatric cancer research and programs.

First Watch is also proud to continue its ongoing sponsorship of Dick Vitale’s annual gala, hosted in Sarasota, FL. Since 2006, ESPN Analyst and V Foundation board member, Dick Vitale has hosted an event in Sarasota, FL to raise money for pediatric cancer research and the V Foundation.

About First Watch

First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with First Watch specialties such as the protein-packed Quinoa Power Bowl®, Farmstand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Vodka Kale Tonic and its famous Million Dollar Bacon. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet, and it was recognized with ADP’s coveted Culture at Work award. In 2021, First Watch was recognized as FSR Magazine’s Best Menu and as the fastest-growing full-service restaurant chain based on unit growth. There are more than 440 First Watch restaurants in 28 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit

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